Search Engine Optimization (SEO) Certification Course
This Advanced SEO training course enhances Digital Marketing capabilities of individual and
organizations. It elaborates how SEO engines work, how keywords are used, and about the
preferred search engines to target the right audience. It will also teach you how to optimize your site by checking its weak points, like editing the content, HTML, associated coding, and to remove barriers to improve the indexing of search engines. Topics like increasing the number of backlinks and inbound links are important topics that are covered in this course. SEO plays a vital role to make your eCommerce website approachable.
Course Content
Module 1: How Search Engines Work
- Crawling and Indexing
- Providing Answers Based on Relevance and Importance
- Search Engine Ranking Factors
- Local Search Ranking Factors
- Google’s Recommendations
- Bing’s Guidelines
Module 2: How Important is SEO?
- The Importance of SEO
- The Limits of Search Engine Technology
- Case Studies of Failed/Poor SEO Implementation
Module 3: Planning Your SEO Campaign
- Setting and measuring your SEO goals and objectives
- Competitor Benchmarking Tools & Techniques
- Keyword Research + Tools
- Visitor Intent: The Psychology of User Search Behavior
- User Experience/Usability
- Content Strategy
- Using Paid Search to Improve Website Quality Score
- Optimize Your Website for Mobile Search
Module 4: SEO-Friendly Web Design and Development
- On-Page Optimization
- URL Best Practices
- Metadata
- Indexable Content
- Crawlable Internal Link Structure & Breadcrumbs
- “unfollow” Links
- Duplicate Content, Redirects, and Canonical Links
- HTML and XML Sitemaps
Module 5: Popularity: Link-Building and Social Media Sharing
- Link Signals
- Link-Building Strategies
- Social Signals in Search Results
- The Impact of Google+
Module 6: SEO Tools & Services
- Google Webmaster Tools
- Bing Webmaster Centre
- Moz Open Site Explorer
- Google & Bing’s Metrics Tools
Module 7: SEO Myths and Misconceptions
- Meta tags and Keyword Density
- Effects of Paid Search on Organic Rankings
- Anti-Spam Measures
Module 8: Google’s Updates and Penalties
- Overview of Google’s Update History
- Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
- Link Auditing
- Getting Penalties Lifted
Module 9: Measuring and Tracking Your SEO Success
- Key Performance Indicators and How to Choose Them
- Paid & Free Analytics Software
- Running an SEO Audit
- Google’s (not provided) Keywords
- A/B and Multivariate Testing for Conversion Rate Optimization
- Interpreting Your Data
Module 10: The Future of SEO
- Providing Searchers with the Best Possible Results
- Search Context
- Mobile Search
- Social Search
- Human Search
- Predictive Search
- Cornerstone Content and Internal Linking
International Student Fee : 150 USD
Flexible Class Options
- Corporate Group Trainings Available | Fast-Track
- Week-End Classes For Professionals: SAT | SUN
- Online Classes: Live Virtual Class (L.V.C), Online Training
Related Courses
Social Media Marketing Online Training Course
Complete Digital Marketing Course
Diploma Digital Marketing
