Complete Digital Marketing Course
Marketing strategies have changed, and digital marketing is new and quick way to boost business. This in-demand field uses digital technologies market products and services. Digital channels like search engines, email, social media and many other websites are involved that targets potential customers. Google, Facebook, Twitter, LinkedIn, and Adobe are the major vendors that facilitates business by providing them with tools and services to manage and create digital marketing campaigns, insights of customer engagement and its success.
In-class and online classes are both available.
What you’ll learn
- Build a Digital Marketing Strategy.
- Master ChatGPT with Prompt Engineering.
- Find Your Online Audience.
- Create a Website in 24 Hours.
- Drive Targeted Traffic.
- Build an Email List.
- Analyze Website Data.
- Create Converting Google Ads.
- Create Converting Facebook Ads.
- Create a Content Strategy Plan.
- Build a Community.
- Organic Facebook Marketing.
Course Content
Module 1:
- Introduction
Module 2: Market Research
- Product Detail
- Target Audience Person
- Competitor Analysis
Module 3: Website Building
- Install WordPress
- Install a Theme
- Website Title & Log
- Pages
- Header & Footer Men
- Fonts & Color
- Home Page
- Store Setup
- Product Page
- Blog Page
- Create a Blog Post
- Shop & My Account Page
- Contact Page
- Safety & Optimization
- Navigation
- Go Live
Module 4: Search Engine Optimization (SEO)
- SEO Explained
- How to Keyword Research
- Create SEO-Friendly Content
- On-Page SEO
- Backlinks
Module 5: Email Marketing
- Email Marketing Explained
- Create Lead Captures
- Create Email Campaign
- Email Prompts
Module 6: Google Analytics
- Install GA4
- Connect WooCommerce
- Connect Search Console
- Internal Traffic Filter
- Track Leads
- Alert
- Access Demo Account
- Dashboard Navigation
- Traffic
- Locations
- Demographics
- Pages
- Sources, Mediums & Channels
- Compare Dat
- Add User
- Link Google Ad
- Track Campaign
Module 7:
- Marketing Theory
Module 8: Prompt Engineering with ChatGPT
- Prompt Engineering Explained
- Prompt Framework
- Prompt Priming
- Iteration
- Act A
- 4th Grader
- Follow-up Question
- Teach M
- Write Like M
- Ask for Advice
- Advanced Prompt Engineering & Fine Tuning
- Advanced Prompt Engineering
Module 9: Branding
- Branding vs Marketing
- Why You Need a Brand Strategy
- The Structure Of Branding
- The Importance Of Purpose
- Purpose Examples
- Your Purpose
- The Importance Of Vision
- Vision Example
- Your Visio
- The Importance Of Mission
- Mission Example
- Your Mission
- The Importance Of Value
- Values Example
- Your Value
- Who Are Your Competitors
- What Makes You Different
- Differentiator Example
- The Importance Of Positioning
- Your Positioning Statemen
- What Is Brand Personality
- Define Your Brand Personality
- Find Your Brand Voice
- The Power Of Brand Storytelling
- How To Tell Your Brand Store
- Name Your Brand
- Create Your Tagline
- Your Brand Color
- Your Brand Font
- Brand Logo Type
- Your Brand Logo
Module 10: Content Marketing
- Content Marketing Explained
- Choose Your Objective
- Choose Your Platform
- Find Content idea
- Content Formats Explained
- Text Content
- Create Text Content
- Image Content
- Create Image Content
- Video Content
- Create Video Content
- Content Marketing Guidelines
- Content Marketing Plan
- Measure Results
Module 11 Copywriting
- What Is Copywriting?
- Benefits vs Features
- Know What You’re Selling
- Know Who You’re Selling To
- Three Keys
- Writing Personalities
- It’s Never Time or Money
- Headlines
- Subheads
- Use Persuasion
- Use Power Word
- The Steps To a Perfect Story
- The AIDA Model
- Remove Writer’s Block
- Call-To-Action
- How To Call-To-Action
- Copywriting Assignment
- Copywriting Assignment – Answers
Module 12: Google Ads
- Set Up Your Google Ads Account
- Google Ads Structure
- Network Settings
- Campaign Start & End Date
- Campaign URL Options
- Dynamic Search Ads
- Location Targeting
- Languages
- Audiences: Types
- Audiences: Targeting
- Budget
- Bidding
- Automated Bid Strategies
- Manual CPC
- Ad Formulas
- Ad Schedule
- Ad Rotation
- Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Lead Form Extensions
- Message Extension
- Promotion Extension
- Price Extension
- Location Extension
- Ad Groups Structure
- Set Up Your Ad Group
- Ads Rule
- Successful Text Ads Principle
- Set Up Your Text A
- Review Process Shortcut
- Billing
- Dashboard
- Conversion Tracking
- Generate Website Conversion Tracking Cod
- Install Global Site Ta
- Install Website Conversion Tracking
- Understanding Keyword
- Keyword Research
- Keyword Planning
- Keyword Organising
- Keyword Match Type
- Negative Keyword
- Finding & Listing Negative Keywords Part
- Keyword Research – Finding Keywords Part
- Keyword Research – Finding Competitors Keyword
- Keyword Planning Using the Buyer’s Funnel
- Keyword Planning – Volume & Costs Estimate
- Keyword Organising – Finding Themes & Wrapping
- Calculate Your Max CPC Bi
- Quality Score
- Ad Rank
- Manage Multiple Accounts (MCC)
- Split Testing
Module 13: YouTube Ads
- Why Use Video Ads?
- Connect Google Ads & YouTube
- Starting Our Video Ad Campaign
- Video Ad Format
- Bidding Strategy
- Delivery Method
- Networks
- Inventory Type
- Excluded Contents, Types & Labels
- Selective Optimization
- Frequency Capping
- YouTube Keywords
- Placement
- Bidding
- Set Up Video Ad
- Companion Banners
- Improve Profits Strategy
- Final Words
Module 14: Facebook Ads
- Getting Started
- Campaign Setup
- Ads Structure
- Advantage Campaign Budget
- Ad Campaign Setup
- Install Meta Pixel
- Optimization and Delivery
- Audience
- Placements
- Ad Set Setup
- Create DCT Ad
- Verify Instagram Account
- Add 2 Primary Texts + Headlines
- Review & Publish
- Ad Creative Setup
- Important Stats
- Extract Winning Ads
- DCT with Winners
- Winning Ads
- Strategies Overview
- Problem & Solution
- Them VS U
- Statistics
- Testimonials
- Features Point-Out
- Benefits Overlay
- Founder’s Story
- Unboxing
- Before & After
- Ad Creative Strategies
- Ads Manager Overview
- Columns
- Audiences
- Banned Ads/Accounts
- Ads Manager
Module 15: Facebook Marketing
- Facebook Profile VS Page
- Optimize Facebook Page
- Build a Community
- 10 Post Strategies
- 6 Strategies to Increase Reach
- Facebook Marketing
Module16: Instagram Marketing
- Facebook Profile VS Page
- Optimize Facebook Page
- Build a Community
- 10 Post Strategies
- 6 Strategies to Increase Reach
- Facebook Marketing
Module 17: YouTube Marketing
- About Page
- Channel Banner
- Never Run Out of Video Ideas for YouTube
- Find Video Ideas
- Plan Your Video
- YouTube Shorts
- Recording Styles
- Gear Setup
- OBS Setup
- Setup
- Become Confident on Camera
- How to Record Yourself
- Live Recording Session
- After Editing Results
- Record
- Import Your Video
- The 6 Basic Keys
- The 3 Speed Keys
- The 2 Detail Keys
- Live Editing Session
- Add Name Tags
- Add Music
- Export it
- Back it Up
- Edit
- Upload & Optimize Video
- Thumbnail
- End Screen
- Cards
- Upload
- Get Your First 100 Subscribers
- Make Money with a Small YouTube Channel
- Write the Perfect YouTube Script
- Film 10 Videos Per Week
- 3 Tips to Sell Anything with Video
- Grow Your YouTube Channel from Zero
- How we got 10 Million views on YouTube in 1 year
Module 18: Pinterest Marketing
- Why Use Pinterest
- Create a Business Profile
- Model Influencers
- Profile SEO
- Claim Website
- Create a Design – Board – Pin
- Get Targeted Followers
- Collect Pins and Boards
- Why Pinterest Ads Work
- Set Campaign
- Set Ad Group
- Set Ad Pin
- Pinterest Marketing Assignment
Module 19: Linkedin Marketing
- Leads Hack Tool
- Optimize Profile
- Why Use a Background Image
- Design a Background Image
- Add Information
- Connect With People
- Growth Hack Tool
- Write an Article
- Export Connections Information
- Company Page
- Advertising on Linkedin
- Set Content & Audience
- Set Budget & Schedule
- $50 Free LinkedIn Ad Credits
- LinkedIn Marketing Assignment
Module 20: Quora Marketing
- Quora Introduction
- Get Sales – Leads – Traffic
- Content Ideas
- Create Account
- Optimize Profile
- Company Page
- Build a Question List
- Promote Answers
- Optimize Answers
- Set Campaign
- Set Ad Set
- Create Ad & Dashboard
- Quora Marketing Assignment
Module 21: Twitter Marketing
- Find Customers
- Create Account
- Profile Image – Bio – Link
- Header Photo
- Follow Top Influencers
- Hashtags
- How to Get Followers
- How to Communicate
- Create a Poll
- Get More Retweets
- Analytics
- Set Campaign
- Set Ad Group
- Dashboard
- Twitter Marketing Assignment
Module 22: Content Marketing
- The Big Secret
- The Content That Goes on 7 Platform
- YouTube Content
- Website Content
- Quora Content
- Twitter Content
- Instagram Content
- Facebook Content
- Pinterest Content
- Content Marketing Machine Assignment
Module 23: Freelance
- Freelance on Upwork Introduction
- How to Get Approved
- Create a Specialized Profile
- Importance of Profile Photo
- Profile Title Keywords
- Choose a Profile Rate
- Write Your Profile Overview
- Use an Intro Video
- Set Availability
- Set Languages
- Add Education
- Work History
- Create Your Portfolio
- Select Skills & Expertise
- Pre-packaged Projects
- Testimonials
- Certifications & Employment History
- Get Paid & Tax Information
- Find Qualified Jobs
- Submit a Proposal
- Write a Cover Letter
- Proposal From Client’s Perspective
- Badge Criteria
Module 24: WordPress Master Class
- WordPress Website Introduction
- WordPress FAQ
- Install WordPress Using Bluehost
- Logging In
- Navigating WordPress
- Installing a WordPress Theme
- Required Theme Plugins
- Getting Started Assignment
- Set Your Website Title
- Set Your Home Page
- Pages & Posts Editor: Introduction (Gutenberg)
- Pages & Posts Editor: Blocks
- Edit Your Home Page
- Design Resources
- Set Your Custom Menu
- Publish Your Website
- Write a Post
- Customize Video Posts
- Categories & Tags
- Post Settings & Blog Design
- Sidebar Design
- Change Your Site Icon
- Customize Your Footer
- Make Your Website Mobile Friendly
- Dashboard Cleanup
- Building Your First Website Assignment
- Plugins Introduction
- How to Use Plugins
- Backup Your Website
- Secure Your Website
- Website Analytics
- Speed Up Your Website
- Improve Search Rankings: Setup
- Google Search Console
- Improve Search Rankings: Posts
- Block Spam
- Contact Form
- Track & Shorten Links
- Email Opt-In: Business Email
- Email Opt-In: Setup
- Email Opt-In: Forms & Emails
- Image Optimization & Compression
- Plugins Assignment
- Privacy Policy & GDPR
- Create a Privacy Policy Page
- Make Your Plugins GDPR Compliant
- Cookie Consent
- Add a Terms and Conditions Page
- Introduction Making Your Website Professional
- Create Your Logo
- Match Logo Into Favicon
- Tailor Your Website
- Copy Success
- Start Here Page
- Resources Page
- Affiliate Marketing Links
- Commenting System
- Making Your Website Professional
- Introduction Designing With Elementor
- Elementor Settings
- Home Page Pre-Design
- Dashboard & Functions
- Set Global Values: Fonts
- Match Your Menu & Footer Fonts
- Set Global Values: Colors
- Match Your Menu & Footer Colors
- Anatomy of Sections
- Designing With Elementor Assignment
- Home Page Design Background Part 1
- Home Page Design Background Part 2
- Title
- Description
- CTA Button
- Social Proof
- Email Opt-In Version 1 Part 1
- Email Opt-In Version 1 Part 2
- Email Opt-In Version 2
- Showcase Section Part 1
- Showcase Section Part 2
- Scrolling Menu
- Home Page Design Analysis
- Elementor Home Page Design Assignment
- Introduction: UI vs UX vs CX
- Speed Test Your Website
- Image Loading Speed
- PNG to JPG Conversion
- Eliminate Rendering-blocking JavaScript & CSS
- Reduce Server Response Time
- SSL & Sitelock CDN
- SSL & CDN Compatibility
- Cloudflare CDN
- Home & Site URL Corrections
- Leverage Browser Caching
- Further Optimizations
- Support
- Mobile Design UX
- Mobile Design UI
- Tablet Design UX
- Tablet Design UI
- Optimizations Assignment
- Design: Start Here Page – Template Editing
- Design: Start Here Page – Adding Content
- Design: Start Here Page – Templating Your Content
- Design: Courses Page – ATF
- Design: Courses Page – Column Design
- Design: Courses Page – Column Template
- Design: About Page
- Design: Resources Page
- Design: Resources Page Part 2
- Design: Contact Page
- After Designing
- Elementor Templates & Customizations Assignment
- WooCommerce Introduction
- WooCommerce Basic Setup
- Create a Simple Product
- Remove the Sidebar
- Create a Variable Product
- Create a Service Product
- Create a Digital Product
- Create an Affiliate Product
- Create a Grouped Product
- Customize Shop Page
- WooCommerce Settings
- Add Taxes
- Add Shipping
- Add Payment Methods
- Create a Coupon Code
- Add Images to Categories
- Fulfill Orders
- WooCommerce Assignment
- Blogging Introduction
- Monetize With Ads
- Google AdSense
- Set Up Google AdSense
- Set Up Auto Ads
- Disappearing Ads Fix
- Trending vs Evergreen Content
- Guest Blogging
- 30 Blog Post Templates (With 120 Examples)
- Blogging Assignment
International Student Fee : 450 USD
Flexible Class Options
- Corporate Group Trainings Available | Fast-Track
- Week End Classes For Professionals SAT | SUN
- Online Classes – Live Virtual Class (L.V.C), Online Training
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