Advanced Digital Marketing Diploma Course
A digital marketing course is the most effective way of growing your business in this era of technology. It is a need of today’s business. In this online digital marketing training, you will be able to understand a diploma in digital marketing and its link with traditional marketing. You will learn to target customers effectively, set objectives, make strategies, and learn terms like SEO, SMM (social media marketing), Email marketing and etc. Our well-learned instructors will guide you on how to use different tools and how to get the most out of them. This course is practically based that allows you to understand digital marketing in-depth. Digital marketing course online certification opens doors of almost all industries for you as a digital marketing analyst and digital marketing manager etc.
What will I learn?
Upon completion of our Digital Marketing course you’ll have gained the skills to:
- Understand digital marketing and its disruption of the traditional marketing mix
- Be aware of the online consumer journey and how to effectively target your customers
- Understand the role of the core digital marketing channels
- Set clear objectives for the different digital marketing channels
- Understand how to write a digital marketing plan
Digital Marketing Advanced Course Outline
Module-1 Introduction to Digital Marketing
- Digital marketing fundamentals
- The role of digital marketing and its impact on the traditional marketing mix
- Strategic marketing in a digital landscape
- Digital objectives
- Internal and external factors influencing strategic decision making
Module-2 The Consumer Journey
- Changing consumer behaviors
- The digital marketing funnel
- Determining digital targeting strategies
Module-3 Social Media Marketing
- Social media’s role in the consumer journey
- Social media insights to improve your digital marketing
- Social media monitoring for better business decisions
- Social media business objectives
Module-4 Search Engine Optimization
- The Search Marketing Landscape
- Ranking Factors
- Common SEO objectives
- Building Organic Search success
Module-5 Content Marketing
- Content marketing planning and strategy
- Types of digital content
- Conducting topic research
- Creating engaging content for digital platforms
Module-6 Paid Search and the Google Display Network
- PPC purpose and rationale
- Keywords and Match Types
- Account structure and setup
- Improving performance and Quality Score
- The Google Display Network
- Creating ads
Module-7 YouTube Video Marketing
- The scale and reach of YouTube
- The key YouTube marketing formats and targeting options
Module-8 Google Analytics
- Measurement Objectives
- Key Dimensions and Metrics
- Google Analytics: account setup and structure
- Google Analytics reporting and measuring success
- Introduction to Attribution
Module-9 Email Marketing
- Effective Email Writing
- Email Insights for Better Conversion
- Email Marketing Strategy
Module-10 Digital Marketing Strategies
- Choosing digital Key Performance Indicators
- Creating a digital marketing strategy
- Planning your digital marketing activity
- Data-driven marketing strategies
Who should take this course?
Whether you’re new to digital marketing or a marketer looking to increase your digital knowledge and skill set, this course will cover the essential ideas of digital marketing and provide you with the opportunity to investigate their impact on your own business or work surroundings.
Alternatives to Learning: ONLINE | Live Class for Out-of-Country Students
International Student Fee: 500 USD | 3,750 AED | 3,750 SAR
Flexible Class Options
- Corporate Group Training | Fast-Track
- Week-End Classes For Professionals: SAT | SUN
- Online Classes: Live Virtual Class (L.V.C), Online Training
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