Sales & Negotiation Training Course
The Sales and Negotiation Training at Educad Academy equips professionals with the skills to persuade, influence, and close deals effectively. This program covers the psychology of persuasion, communication for influence, negotiation strategies, and confident closing techniques to help participants succeed in sales and client interactions.
Learners will practice framing messages for impact, reading audience cues, and using storytelling in sales to build trust. The training also focuses on negotiation principles like anchoring, handling objections, and creating win-win outcomes, along with managing silence and nonverbal signals. By the end of the program, participants will be able to recognize buying signals, negotiate under pressure, and finalize agreements with confidence.
This course is ideal for sales professionals, business development teams, and anyone who wants to strengthen their communication and negotiation skills for long-term success.
Course Objective
The objective of the Sales and Negotiation Training is to provide participants with the knowledge, strategies, and practical skills needed to influence clients, handle negotiations effectively, and close deals with confidence. This program aims to develop persuasive communication techniques, strengthen negotiation abilities, and build long-term client relationships that drive business growth.
Module 1: The Psychology of Persuasion
- Framing messages for impact
- Establishing credibility through tone and presence
- Reading audience cues
Module 2: Communication for Influence
- Using storytelling in sales
- Tone variation to emphasize value
- Body language that builds trust
Module 3: Negotiation Skills
- Key principles: anchoring, concessions, and win-win outcomes
- Handling objections with confidence
- Managing silence and non-verbal signals in negotiation
Module 4: Closing with Confidence
- Recognizing buying signals
- Using tone and pacing to finalize agreements
- Negotiating under pressure
Practical: Mock sales pitches, negotiation simulations, video feedback
Learning Outcomes
By the end of this training, participants will be able to:
- Understand the psychology of persuasion and apply it to influence decisions effectively.
- Frame messages with impact and adapt tone, presence, and storytelling to connect with clients.
- Read audience cues and body language to build trust and strengthen engagement.
- Apply core negotiation principles such as anchoring, making concessions, and creating win-win solutions.
- Handle objections with confidence and use silence and non-verbal signals strategically.
- Recognize buying signals and apply techniques to close deals with clarity and confidence.
- Negotiate under pressure while maintaining professionalism and positive client relationships.
Target Audience
- Sales executives, managers, and representatives looking to enhance their sales performance
- Business development professionals aiming to strengthen client acquisition and retention
- Entrepreneurs and startup founders who negotiate with investors, partners, or clients
- Customer-facing professionals who want to improve persuasion and communication skills
- Anyone seeking to build confidence in negotiation and closing deals
Prerequisites
- No formal prerequisites are required.
- A basic understanding of sales or client interaction is helpful but not mandatory.
- Participants should be willing to engage in role plays, discussions, and practical exercises for skill-building.
International Student Fee: 100 USD
Flexible Class Options
- Corporate Group Training | Fast-Track
- Weekend Classes For Professionals SAT | SUN
- Online Classes – Live Virtual Class (L.V.C), Online Training
