Advanced Digital Marketing Diploma Course
Educad Academy is a global training provider with a focus on digital marketing and information technology courses. Their training emphasizes practical, industry-relevant skills designed to help learners impact the digital business landscape effectively. They offer flexible delivery modes including online and onsite classes, catering to both local and international students.
The Academy’s flagship course, the Advanced Digital Marketing Diploma, covers comprehensive topics such as digital marketing fundamentals, consumer behavior, SEO, social media marketing, PPC, content marketing, analytics, email marketing, and integrated digital marketing strategies. They also incorporate modern tools and AI technology in the curriculum to ensure learners stay updated with the latest industry practices.
Educad Academy supports students with hands-on projects, practical examples, and mentorship to prepare them for roles such as digital marketing analysts and managers. The academy offers international student fees with accessible pricing and provides certification upon course completion. Overall, Educad Academy aims to empower individuals with the skills required to thrive in the competitive digital marketing arena globally.
What will I learn?
Upon completion of our Digital Marketing course you’ll have gained the skills to:
- Understand digital marketing and its disruption of the traditional marketing mix
- Be aware of the online consumer journey and how to effectively target your customers
- Understand the role of the core digital marketing channels
- Set clear objectives for the different digital marketing channels
- Understand how to write a digital marketing plan
Digital Marketing Advanced Course Outline
Module 1: Introduction to Digital Marketing
- Digital vs. Traditional Marketing Worldwide
- Understanding the Global Digital Marketing Funnel
- International Case Studies of Successful Campaigns
- Digital Marketing Terminologies
Module 2: SEO (Search Engine Optimization)
- On-page & Off-page SEO for International Markets
- Multilingual & Multi-Regional SEO
- Technical SEO (Speed, Mobile, Indexing) for Global Audiences
- Local SEO vs. Global SEO Strategies
- AI & SEO – Future Trends
Module 3: SEM & PPC Advertising Worldwide
- Running Google Ads for Global Audiences
- International Bidding Strategies & Ad Extensions
- Display & Video Campaigns with Global Reach
- Remarketing for Cross-Border Audiences
- Case Studies: Global PPC Campaigns
Module 4: Social Media Marketing
- Facebook, Instagram, LinkedIn, TikTok, Twitter (X) – Global Trends
- International Paid Campaign Strategies
- Cross-Cultural Audience Engagement
- Influencer Marketing on a Global Scale
- Global Social Media Analytics
Module 5: International Content Marketing & Copywriting
- Building Content Strategies for Global Brands
- Blogging & Article Writing for International Audiences
- Video Marketing & YouTube Global Optimization
- Storytelling for Multicultural Markets
- Conversion-Focused Copywriting Across Borders
Module 6: Email Marketing & Marketing Automation (Global Standards)
- Building Email Lists Across Different Regions
- Designing Campaigns for International Subscribers
- GDPR & Data Privacy Laws for Global Email Marketing
- Automation & Drip Campaigns for Multi Time zone Audiences
- Best Practices for Cross-Border Email Deliverability
Module 7: Web Analytics & Conversion Optimization
- Google Analytics (GA4) for International Businesses
- Tracking, Events & Multi-Country Traffic
- Heatmaps & Behavior Analysis for Visitors
- Conversion Rate Optimization (CRO) for Diverse Audiences
- Using Data for Decision Making
Module 8: International E-Commerce & Sales Funnels
- E-Commerce Marketing Strategies
- Selling on Shopify, WooCommerce & Marketplaces Worldwide
- Building Funnels for International Customers
- Customer Journey Mapping Across Cultures
- Case Studies: E-Commerce Growth
Module 9: Digital Marketing Tools & AI Integration
- Global Marketing Automation Tools (HubSpot, Mailchimp, etc.)
- AI Tools for SEO, Ads, and Content Creation Worldwide
- Chatbots & Conversational Marketing for Global Brands
- Emerging Global Trends in AI Marketing
Module 10: Final Project
- Creating a Full International Digital Marketing Strategy
- Running a Live Campaign
- Analytics & Reporting for Multi-Region Campaigns
- Final Project Presentation
- Educad Academy Certification Awarded
Who should take this course?
Whether you’re new to digital marketing or a marketer looking to increase your digital knowledge and skill set, this course will cover the essential ideas of digital marketing and provide you with the opportunity to investigate their impact on your own business or work surroundings.
International Student Fee: 250 USD
Flexible Class Options
- Corporate Group Training | Fast-Track
- Week-End Classes For Professionals: SAT | SUN
- Online Classes: Live Virtual Class (L.V.C), Online Training
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